Case Study


Goal: explain an innovative payment service in an easy-to-understand way

Solution: 64 sec explainer video done in a playful style with a pet-friendly feel  + 25 sec short version of video for social media usage

Results: 86% - average viewer engagement, 34% - play rate, 8.5% - Call To Action clicks


Can veterinary clinics help their clients pay their vet bills? The answer is YES!


Scratchpay is a tool that helps pet owners finance large unexpected vet bills.


Our main focus for this video was on veterinarians. We wanted to show them how they can help clients (who find themselves in unexpected situations) without losing revenue.


The audience among veterinary clinics is quite diverse, so we dedicated some time to developing avatars for the Scratchpay team. We used those avatars as characters in the video.



It was pleasure working on such an awesome project and here is the  result:


Here are current stats for the video on Wistia (1 month after publishing):


"I had a fantastic experience working with Marveo and will be using them for the majority of our company's creative projects going forward. Tim, Alex and their team are creative, professional and responsive. Highly recommended whether you need a video, art or any design work done!"


Neil Stanga

VP of Marketing and Business Development

Scratch Financial, Inc.


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